Corporate Ethics: The Brand You Can’t Buy

I was fortunate to speak on a panel recently at the prestigious Commit! Forum, an annual conference organized by Corporate Responsibility Magazine, for a session entitled “The Best Brand You Can’t Buy–Establishing an Ethical Brand.” Joined on the panel by Jennifer Prosek, the founder and CEO of communications firm Prosek Partners, we addressed how responsible organizations can establish an integrity brand that deters misconduct, creates a more energized and invested body of employees, and positively impacts the bottom line. I also outlined the positive impact the SEC Whistleblower Program has had in strengthening corporate compliance and integrity programs. The event is unique and uniquely special in that it calls on individuals and organizations to make commitments that will improve their organizations…and the world. It was a powerful event (as I noted here in an “exit interview”) attended by a veritable who’s who of the country’s powerbrokers. Indeed, the speaker roster included titans of virtually every industry, media moguls and thought leaders from prominent universities and think tanks. If you have an opportunity to attend a Commit! Forum in the future, it belongs on your bucket list. And, in the meantime, check out the commitments that major conglomerates have made here.

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