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What personal data does SWA collect and process?
“Special categories” of personal data refers to information concerning racial or ethnic origin, political opinions, religious or philosophical beliefs, or trade union membership, and the processing of genetic data, biometric data for the purpose of uniquely identifying a natural person, data concerning health or data concerning a natural person’s sex life or sexual orientation.
“Processing” means any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.
SWA processes all or some of the following personal data provided by you:
Your name, address, telephone number, email address, educational history, employment information, professional background, device identifiers, or other information that you may provide us that may reasonably be used to identify you or someone connected to you.
How do we collect your personal data?
Generally, you may browse the Site without providing any personal information. SWA will not collect personal data unless you choose to provide it to us. We may ask that you provide data at various times and locations through the Site. For example, if you register with the Site to request information on our Firm and legal services, you will be asked to provide information such as your name and email address. You may also choose to volunteer additional personal data by completing forms on other sections of the Site, for example for subscriptions to newsletters, seminars or events, or on our Careers site.
You may withdraw your consent to processing at any time. Please see the section on “Do you have rights in your personal data?” below.
Will we honor Do-Not-Track signals?
Your browser may allow you to send “do-not-track” requests to websites you visit. If you enable this feature and your browser sends a “do-not-track” request, the Site will respond by deactivating all user identification cookies set on the Site.
Do we use Google Services?
On the Site, SWA uses several services provided by Google:
This Site uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”).
Google Analytics uses “cookies” if you agree. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Please note that, for the Site, we activated the IP anonymization, i.e., Google will truncate/anonymize the last octet of your IP address to ensure an anonymized collection of IP addresses (IP Anonymization). In exceptional cases only, the full IP address is sent to and shortened by Google servers in the United States.
On behalf of the website provider, Google will use this information for the purpose of evaluating your use of the Site, compiling analytics, demographics (such as age and gender), where visitors have come to the Site, and interest reports on website activity for website operators and providing other services relating to website activity and Internet usage to the website provider. Google will not associate your IP address with any other data held by Google.
Further information about how Google uses advertising cookies can be found here.
SWA occasionally uses Google AdWords. Through automated means (such as cookies and web beacons if you agree), Google may collect data that helps SWA in designing and providing our services, in understanding how our websites are used by those who visit them, and in analyzing any advertisements we may use.
Do we take steps to protect your personal data?
SWA has appropriate technical, physical and administrative measures in place designed to protect your personal data from loss, misuse, unauthorized access, disclosure, alteration or destruction taking into account the nature of the personal data, emerging threats, the risks of collection and processing, best practices for securing the data and the associated cost of implementation. You should keep in mind, however, that no Internet transmission is ever 100% secure or error-free. In particular, email sent to or from this Site may not be secure, and you should therefore take special care in deciding what information you send to us via email. Please also read our Disclaimer before sending any information to us. Moreover, where you use passwords, ID numbers or other special access features on this Site, it is your responsibility to safeguard them.
What are SWA’s legitimate interests in processing your personal data?
The information collected by and through this Site may be used by SWA and other entities that are involved in the operation of this Site for SWA’s lawful business purposes.
SWA will use personal data only for the purpose for which it was provided, as well as other purposes for which the user gives consent. This includes, but is not limited to, the following purposes:
● Contact Forms: If you contact us by using the contact form on the Site, we use the information you provide to get in contact with you and to answer your queries.
● Events: If you register for one of our events, we use the information you provide to register you for the event and to provide you with information about the event. Please note that we may also share your name, professional title and your professional address with other people that are attending the same event.
● Marketing: You may subscribe or unsubscribe to receive SWA communications on various subject matters, such as alerts on important legal developments, newsletters and invitations to live events and webinars, as well as firm news and announcements.
What are the lawful basis for processing your personal data?
SWA is committed to processing personal data only when there is a lawful basis including:
● the Data Subject has given consent to the processing of his or her personal data for one or more specific purposes;
● processing is necessary for the performance of a contract to which the Data Subject is a party or in order to take steps at the request of the Data Subject prior to entering into a contract;
● processing is necessary for compliance with a legal obligation to which SWA is subject;
● processing is necessary in order to protect the vital interests of the Data Subject or of another natural person;
● processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in SWA;
● processing is necessary for the purposes of the legitimate interests pursued by SWA or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the Data Subject which require protection of personal data, in particular where the Data Subject is a child.
● processing of special category personal data shall only occur where the Data Subject has given explicit consent to the processing of the personal data for one or more specified purposes or where permitted by applicable law.
We will not use your data in connection with any automated decision making process or for any profiling purpose.
Do we transfer data across borders?
Our servers are located in the United States or, if located in other countries, may be accessed from the United States. Please note that in countries outside your own country, and in particular outside the EU and EEA, a different standard on data protection might apply than you are used to in your own country.
By using our Site or providing personal data from outside the United States, you acknowledge and consent that your data will be transferred across national borders, including to countries outside the EU/EEA.
To govern transfers of personal data from the EU/EEA to recipients outside the EU/EEA, we have in place appropriate safeguards, which may include adhering to model contractual clauses adopted by the European Commission. We are happy to provide you with a copy of the standard data protection clauses upon request.
Do we disclose your personal data to third parties?
In some instances we may retain other companies and individuals to perform functions on our behalf, including, but not limited to, website developers, IT services providers, shipping or direct mail organizations, storage facilities or parties assisting us in a recruitment process. Such third parties may be provided with access to your personal data to perform the functions for which they have been retained.
We further may disclose any information, including personal data, we deem necessary, in our sole discretion, to comply with any applicable law, regulation, legal process or governmental request.
Does SWA provide links to Third-Party Sites?
What are your California Privacy Rights?
California Business Code Section 22575 permits our customers who are California residents to request certain information regarding our processing of personal information. Should you wish to review or request changes to your personal information, please contact our Office manager.
Does SWA seek parental consent for children under 13 years of age?
Our Site is not intended for children under 13 years of age. No one under age 13 may provide any information to us through the Site. We do not knowingly collect personal data from children under 13. If you are under 13, do not access, use or provide any information on the Site or on or through any of its features. If we learn we have collected or received personal data from a child under 13 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 13, please contact us.
How long does SWA retain your personal data?
Personal data will be stored as long as the information is required to fulfill our legitimate business needs or the purposes for which the information was collected, or for as long as is required by law. Personal data will be maintained for at least their minimum time period required retention under SWA’s records retention schedules.
Do you have rights in your personal data?
You have the following rights in your personal data held by SWA:
● right to access your personal data and request certain information concerning your personal data, such as an explanation of the purpose of the processing and disclosure of third parties with whom SWA shares the data;
● right to rectify inaccuracies in your personal data or to ensure that it remains up to date. SWA is committed to ensuring that your information is accurate and kept up to date. Please inform us of any changes to your personal data;
● right to erasure of your personal data under certain circumstances. For example, you may request erasure if the data is no longer needed in connection with the reasons it was collected or processed or if you withdraw your consent to further processing. SWA may deny your request where it is required or permitted by law to retain your personal data or when we need to retain your information in connection with the exercise or defense of legal claims;
● right to restrict processing where you contest the accuracy of the data in order to permit time to rectify the inaccuracies and in other circumstances;
● right to data portability by requesting a copy be provided in a structured, commonly used and machine-readable format and/or requesting that SWA transmit your personal data to a third party where technically feasible;
● right to object to processing of your personal data where you contest that the processing is necessary for the purposes of SWA’s or its business partners’ legitimate interests. SWA may deny your request because it has compelling legitimate business interests or the exercise or defense of legal claims. You may also advise us at any time that you no longer wish to receive direct marketing materials from SWA; and
● right to bring a complaint before the applicable governmental privacy regulator.
You may contact the Office Manager concerning your rights.
If you wish to make a formal request for information we hold about you, you can contact our Office Manager.
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(Updated / Effective: January 1, 2022)